Making money online with your expertise isn’t new, but it may be new to you.
The first time I realised I could turn my Personal Trainer experience into a digital product it blew my mind.
To be honest, it still does.
I love the creativity and flexibility of making and selling digital products. I also love how digital products can slip into your already established one-on-one business, be a whole new sidearm of your business or a combination of the two.
Digital products open the door of possibility for you.
When I speak to health, fitness or wellness professionals, the only two products that come to mind are courses or memberships. And there’s nothing wrong with those per se, but they are hard to tackle.
Especially, if you’re generally new to the whole online space thing.
When I created my first product in 2014, The 7 Week Fit Lean and Fierce program, it took me over a year to make and sell.
That is precisely 11 months too long.
These days I recommend business owners start with a smaller product.
A tiny one.
Something tiny but mighty.
A product that will help your client and audience achieve a micro-transformation.
If you’re ready to make and sell your first one, but are short on ideas, this is for you.
A simple email-based challenge with niche-specific information such as routines, tips, and strategies to help clients kick-start or re-invigorate a habit.
💡 Ideas:
Run program eg learn to run for 20 mins without stopping in 7 days
Skipping challenge eg X number of skips or double-unders per day for 7 days
Mobility challenge eg 5 days of shoulder mobility
Healthy habits eg pick one habit to work on and challenge it for 5 days
10K step challenge eg Minimum of 10K steps per day for 5 days
Meal prep challenge eg Prep a week’s worth of healthy lunches
Journalling challenge eg an email course with daily journal prompts for a specific outcome
Drink Water eg 5-day drink 1 L challenge
Bodyweight Exercise eBook: A collection of bodyweight exercises with simple instructions and modification options for clients who prefer to train at home or while travelling.
💡 Ideas:
BW exercises for Mums
BW exercises for work-from-home warriors
BW exercises for the whole family
BW exercises for prehab
BW exercises for over 60’s
Compile various delicious and nutrient-packed smoothie recipes that clients can enjoy as a quick, healthy meal or snack.
💡 Ideas:
High-calorie smoothies
Low-calorie smoothies
Plant-based smoothies
Keto smoothies
Best Sports Recovery Smoothies
Quick guides on proper nutrition for various fitness goals.
💡 Ideas:
Eating well for perimenopause and menopause
Eating well for menstrual cycle health
Muscle Gain basics
How to Master Your Macros
Reading and understanding a nutrition label
Intuitive Eating How-To’s
Healthy snack/lunch/breakfast/dinner ideas
Ideas:
10 min recovery guides
Nutrition recovery guides
Peanut ball recovery protocol
Hot/Cold recovery protocol
Self Massage protocol
Examples:
Guided breathwork MP3
Meditations
Somatic Release
Yoga Nidra meditations
Visualisation
Sports Performance audio
💡Ideas:
Pre-workout
General Health
Sports Performance
Stressful life phases
Period PMS
Step-by-step guides for planning and preparing healthy meals.
Freezer Meals
Meals on a budget
Best takeaway options for those who travel
How to prepare Meals for when at a Sports Tournament
Lunch prep
Breakfast prep
How to set up your home gym for under $100 from Kmart
Kitchen Overhaul
Your guide to the best Tupperware for meal prep
How to detox your house
Optimise Your Sleep Routine
These ideas can be manipulated to fit your niche and ideal client.
Here’s how to make each idea more specific to your ideal client. I’m using the same three digital product ideas to show how changing a variable changes the product.
✅ Time:
Change or add a time variable
Examples:
Lunch Prep in 20 mins or Less
3 min guided breathwork MP3s
10 min Full Bodyweight Program For Busy Mums
✅ Add a Number
Examples:
10 Ultimate Lunch Prep Ideas That Take Less Than 20 mins to Prep
7-Day Guided Breathwork Challenge
6 Best Lower Body BW Exercises For Busy Mums
✅ Turn them into Checklists
Examples:
Your Lunch Prep Checklist: Make sure you don’t miss a step
Your Breathwork Set-Up Checklist: Create the perfect space for your breathwork practice
Your Lower Body BW Workout Checklist: Nail Your Form
✅ Turn Them Into ToolKits
The Ultimate Meal Prep Toolkit
Breathe Better Breathwork Toolkit
BW Workout Tool kit
As you can see, by manipulating these variables you have dozens of ideas for a Tiny But Mighty Digital Product.
These types of products are designed to be small and simple. They are designed to help your client/audience get a quick transformation.
Now, it’s over to you.
Happy creating.
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