Nardia: 00:21
Hi everybody. Welcome to the fitness legit and it’s podcast show. It’s Nardia here and I am super pumped to have with me today. Miss Olivia, Olivia Park I should say.. That, that sounds like a name that should be in Spiderman or something.
Olivia:
Yeah, I’ve actually had that a couple of times before. It sounds like a Hollywood name. What is confusing is that I live in South Korea and Park is a really common Korean name. So I’m always getting asked if I’m married to a Korean or confused looks because I don’t look Korean.
Nardia: 01:03
Well there we go. So I, I’m Olivia, would you mind just introducing yourself to the people a little bit about who you are, what you do and what’s what lights you up?
Olivia: 01:13
Yeah. So my name is Olivia Park and I’m a female health and performance coach. Right now I live in South Korea. I’ve just moved here maybe about three weeks ago and I was previously in Taiwan the last four and a half years, and before that and New Zealand. So I have moved. We moved to Asia with my fiance because he’s a journalist and I’m moved by in person, personal training, business from Auckland to Taiwan so I set up there and also coaching CrossFit along the way as well. And with the move that we’ve made to South Korea, I have now moved my business completely online, which has been a process the last couple of years where I’ve been a hybrid coach.
Olivia: 02:09
So I seeing people in person and then working with women online as well. And so now I am fully online and the move was a really great opportunity for me to actually take the leap because I was finding that I couldn’t go all in on my online business, because of my time restraint because I was seeing people in person. So it was a really scary thing to do, but here we are and yeah, so just sort of trying to figure it all out. But it was also very exciting. Scary but exciting.
Nardia: 02:42
Totally. So you really had the full gamut. I mean, not many people get to practice going from or transition from one on one to hybrid into completely online, especially in three different countries. So what have been some of the, the challenges there for you?
Olivia: 02:59
Yeah, I mean I was really resistant to leave New Zealand obviously because building up the face to face business is hard and it takes time and it takes trust and it takes hustle, you know, so that was really hard for me to leave New Zealand.
Nardia: 03:20
Were you doing one on ones at the time. Was that the most popular model back in NZ?
Olivia: 03:24
Yeah. So I was working in a gym, I was also coaching CrossFit there as well. But seeing clients one on one and it was typical five, I am too 9:00 PM kind of situation and I was burnt out. But I was also worried about money. I was worried about how I was going to possibly do that and Taiwan of all places. I’ve got a couple of really good breaks in Taiwan actually. I got offered a job and a kind of like, it was called the Taiwan American club, so it was kind of like a country club and they, the personal trainers that are there, they’ve all been there for like 10 years, 15 years, so they don’t have much of a turnover. So I was really lucky. I was the only female out there and it was an expat community, so I was able to really go find my niche with working with women, which I didn’t have before I went to Taiwan.
Olivia: 04:25
And with that as well. I was working at a CrossFit gym where I’d also see clients one on one and coaching some CrossFit classes. Yeah. So it was definitely challenging, but I was in the expat community , and Taiwan, I, I was pretty lucky because I was really the only female fitness, you know, person there, who spoke English.
Nardia: 04:51
I mean that’s always why, you know, good female personal trainers are like unicorns. If you are in your club and you position yourself as being totally bad-ass and you’re never really going to be short on business if you know how to do business properly, that is,
Olivia: 05:09
For sure. And I think also going into the club that I was working at and Taiwan with my ideas and the way that I train people and my kind of knowledge I guess was quite different to what other people were doing and the way that I delivered or I guess over delivered for my one on one clients with everything that we did out of the gym was different to what people had experienced before as well.
Nardia: 05:42
Awesome. Well let’s go there then. So, you know, what, what were you doing that you think overdelivered but have never seen before?
Olivia: 05:51
Well as you know, and as probably, you know, most of the people listening to this know that it’s not what you’re doing in the gym that is the biggest thing that drives change and transformation in people’s lives. And yes, as personal trainers, we’re in the business of doing this physical stuff, but if you’re not doing the internal work and if you’re not doing all of the lifestyle stuff as well alongside, you know, proper progressive, good strength and conditioning programming, then you’re not going to get change that is a sustainable and change that lasts and true transformation. And so the kind of stuff I was doing is, well, sorry, you know, looking at sleep, looking at stress management, diving into, you know, mindset stuff, limiting beliefs, stories and narratives that women had around themselves and their bodies and what exercise is for them and how it fits into their lives.
Olivia: 06:52
You know, all of these things are so important to unpack and developing that trust. Where they feel that they can do that with you, alongside doing, getting physically stronger. I wholeheartedly believe that, you know, mindset and movement are completely intertwined and we just had to be able to hold that space for our clients to go to go in to that to really make transformation.
Nardia: 07:23
So what did that look like practically? Because I know that many personal trainers who, who understand this and have this belief find it really difficult to help their clients to connect the dots between their lifestyle and their results. And this is where the education piece is so important from our, from our end as a coach. So practically speaking, how did you do that education piece with your clients?
Olivia: 07:45
Yeah, one of my cool values is education and knowledge. And I like you just see that that is what drives change when people understand why they’re doing what they’re doing.
Olivia: 07:58
But the practical things I was doing where setting goals that were outside of the gym. So really, really small attainable things to do with there stress and sleep. I mean nutrition as a whole different kind of thing. But more movement in their day as well. I mean that the practical kind of things.
Nardia: 08:23
So were these like, behavioral goals that you’re setting for them to hit.
Olivia: 08:27
Yeah. But it’s first getting them to understand that they are things that need to be worked on and there is a really hard thing. And that’s really unsexy and it doesn’t, I mean, even prior to all of this is educating people that it’s long term, which is the hard, unsexy thing.
Nardia: 08:51
It’s the hard sell. Yep. Yeah.
Olivia: 08:54
It’s sort of giving them a little bit of what they expect and what they want, but bringing in what they need as well.
Olivia: 09:02
And it was just, it was, you know, having a Facebook group putting in monthly, sorry, weekly you know, Facebook lives to educate them. You know, sending them messages, giving them mindset kind of things to work on, which is completely individual to what, what, what they needed in their lives you know, all of these bits and pieces; but then we come up against us as personal trainers working with people one on one and how we get paid because that is expending a lot of energy on our part. And so how we kind of make it work, which is something, that is quite tough. When we want to be giving all of this stuff because we know that it helps, but then how to protect ourselves while doing it as well, I think. Yeah.
Nardia: 09:56
And that is the tricky thing. Like you just said before that when you left NZ you’re you were burnt out from doing so many one-on-ones and I know you personally say, I know that you over deliver on all the things that I’m glad you pulled this up because this is something that I’ve noticed a lot of women, personal trainers do.
Nardia: 10:11
We tend to undercharge over deliver and then a left wondering why we so fucked. And we’ve got nothing in the tank to give to our significant others or to people in our lives. Right. Yeah. Can we just talk a little bit about that and perhaps, you know, talk about when I met you and kind of where you at and by the stage you’re in Taiwan. And how, how are you feeling now? Like it has some, has it changed?
Olivia: 10:37
Yeah, definitely. I remember I will never forget walking in the door, this is in Taiwan getting home, walking in the door like every single night I would walk in absolutely spent, absolutely exhausted and my fiance saying to me, you never have anything left for me when you come home. And, you know, from you just saying there, us not having anything left for our significant others or you know, in the weekends. I mean, I’m quite an introvert anyway, so you know, wanting to just kind of do this on the weekends. So not having a social life and all of that kind of stuff.
Olivia: 11:21
It’s first of all understanding boundaries and sticking to those boundaries. And I think that when the idea of boundaries and protecting our energy, you know, all of this sort of, you start to learn about this, it feels really, really had because it feels like something that’s unattainable. It’s like I can’t say no, I can’t, not work in the evening. I can’t say no to clients on a Saturday morning, but when you start to realize that you can, then things start to shift. But in the beginning, you know, and this is stuff, all stuff that you taught me about boundaries and energy management on all of this. And I do remember in the beginning being like, I can’t say no. Like, I don’t know how this is possible for me and since I’ve been in Seoul, I keep having these moments of I can’t believe that I’m here.
Olivia: 12:23
I can’t believe that I don’t have to set my alarm for, four 30 in the morning. I can’t believe that I can have a break, go for a walk outside, go to the gym when I want to. I never even thought that it would be possible for me to have this and what it all is is freedom. Right. and so it’s quite amazing. I mean I’m not saying that it’s easy. I’m still working really, really, really fricking hard and I’m no where near where I want to be that I’ve taken a huge leap. And I’ve created it for myself, which is a really cool thing.
Nardia: 13:08
So again, let’s go practical again cause I know alot of people will be listening going, Oh my God, so me, right now and I want to be where you are right now. And I remember when we were talking initially a couple of years back, you were like, how do I get there?
Nardia: 13:20
There are some steps that you had to go through and I think that the one that you pulled up was really important. Like learning to set your own boundaries and it’s okay to say no and to work your own schedule. I think that’s really important. Yeah. What else did you do to get to this freedom point? And by the way, guys, I think we were talking over a couple of years here, aren’t we Olivia, this is how hasn’t happened in the last six weeks. No. A series of work ons?
Olivia: 13:47
And you’ve talked about this quite a lot and I wholeheartedly believe this as well as that to go into remote coaching and to, to coach online, you have to coach in person. Yeah. Like I’ve really, really believe that because in order to have, and this is all about, you know, your clients having success.
Olivia: 14:13
I mean this is what it’s about. If you’re in this business, you care about people and to be the best coach that you can online, you have to have worked with so many different people to understand how to cue people. You know what to look for, you know, all of that kind of stuff. So doing the work, like putting in the time. And then because I do think that you have to earn that to be here. So at so many years of doing in personal training, you know, and like doing those crazy hours and stuff like that. UI think that it also is, it is scary when you think, but I need to be working these hours because I need to pay my bills, I need to pay my rent and stuff like that. I mean there is a certain amount of hustle that needs to go into it first.
Olivia: 15:10
But how to kind of move here is, yeah, I mean the personal development stuff, for you. I think it’s really, really, really important to understand that this is accessible for you, that this is possible for you. And then it is just doing the stuff in between. But I think that all has to start with that because I didn’t believe that it was possible for me. I truly didn’t believe how it could work. And it is all the work that I’ve done the last couple of years, especially with finding my own self worth within all of this muck to realize that I can create something different for myself. It is a possibility.
Nardia: 16:01
I’ll go practical then and so, you know, and I think that’s a big place to start. You know, you have to realize that you are worthy as a trainer and that your time is valuable, your knowledge is valuable.
Nardia: 16:10
And that once you understand that, that’s when you, are more likely to set good boundaries and charge more. Right? Yeah. And, and you know, you and I are cut from the same cloth when we talk about personal development, personal development be the absolute key here for helping you to propel yourself forward into whatever dream that you want to achieve. And this has all been by design. Yes. I, again guys, if you listen to this and go while it’s easy for her because blah blah blah, you’ve got to understand Olivia has done the fricking hard work. And I can attest to that because I’ve been with her watching her do the hard work for the last few years, but then, let’s go a little bit more practical. You’re in an online business now, which means obviously people have to find you, people have to be attracted to you for whatever reason.
Nardia: 16:58
So talk to me a little bit about the development of, cause you said this at the start, you now call yourself a female health and performance coach. You also mentioned that you know, you found your niche, and these are words and things that possibly a lot of people don’t quite understand. So let’s talk about your brand now. What is that and how did you come to this?
Olivia: 17:18
Yeah, so definitely where I am right now, I’m navigating a whole new thing that I feel like I’m starting from scratch. Even, I’ve been doing this for so many years, I feel like I’m starting from scratch because up until this point I relied so well. My business did really well in Taiwan because I had so many referrals. So I actually didn’t have to be, and same as I’m New Zealand, so I wasn’t actively going out, you know, looking for, asking for people to come and work with me or putting myself out there.
Olivia: 17:58
So now I don’t have that, I can’t rely on that. And so now I’m really having to put myself out there and the online space is completely different. So how I am kind of navigating this, the fundamental thing is what I keep coming back to as what is my truth. And that is the only thing that I can rely on. And being as authentic as possible.
Nardia: 18:32
You mean here in your messaging and what you want to share with people.
Olivia: 18:36
Yeah. And who I want to work with and getting really, really clear on who that person is. And you know, we do this in your mentorship, is finding your ideal client. And that is like the number one thing. And I’ve gone through so many iterations of my ideal client, like who she is now is not who she was two years ago when I started doing online coaching.
Olivia: 19:07
But having that is I think the most fundamental thing because you can always come back to that. Like with all of your messaging, all of your content that you write, like Instagram, Facebook, everything that you’re doing, always coming back to the ideal client as your like North star for what you’re projecting out to the world. And within that, what is, what is your truth in this like, what do you believe in the fitness industry? What is important to you? What is important about the message that you’re putting out? And whenever I feel kind of like a little bit weird or, icky, I was always come back to that and I’m like, ah, that is just not in alignment with what I believe.
Nardia: 19:49
I love that. SO just out of curiosity then. Okay. This is a two part question. What is your truth in the fitness industry and what gives you the shits about the fitness industry?
Nardia: 20:03
What is your truth?
Olivia: 20:06
What is my truth is that that women are being boxed within the fitness industry and they should not be, but there’s so much internal you know, external stuff telling them that they are supposed to be in these boxes. And so I’m trying to show them that they don’t need to be and show them that all the internal biases that they have as well, that, that just things that have socialized, that exercise can look very, very different. And you know, I work with women that are kind of, A-type, go really hard know the way around the gym but showing them that there is a possibility for exercise and fitness and movement to look very different than what it has before. And like I said before, you know, the mindset and movement stuff is so linked.
Olivia: 21:05
And so within my business I do a lot of mindset work with my clients as well as very good strength and conditioning programs. Yeah. Yeah.
Nardia: 21:17
I think we need to really put it to put some emphasis around that last piece there about, you know, you are a boss at writing really good programs and this links back to what you said before you had done the work where you have builtvand honed your craft as a personal trainer. All the mindset stuff in the entire world, as much as we love this is not going to get the change unless you’re willing, unless you’re a fricking good trainer and you can make great programs. Yeah, I say that.
Olivia: 21:48
Yeah. And I mean I’m meathead at heart. Like I just fucking love lifting weights, you know, I just love it. But also within that is education, so educating women so that they are empowered to make decisions themselves instead of everybody else telling them what to do.
Olivia: 22:10
But then realizing that they can auto regulate their minds and the bodies that they have it in them to choose what they want for their lives. Because too often it’s like, you should do this, you should do this, you should do this. When actually they just need to have the education and knowledge to be like, okay, this works for my life. This doesn’t make sense. This makes sense. And so that is my truth.
Nardia: 22:36
Love that. That’s a powerful truth to be having and spreading. Love it. So flip it, at the moment, and let’s talk about now in the context of 2019, what’s giving you the biggest shits in the industry.
Olivia: 22:50
Yeah, I do know what, I actually just wrote this down the other day as I was thinking about it. What really annoys me is like, fake vulnerability.
Olivia: 23:01
We kind of talked about this before.
Nardia: 23:04
Um do you wanna explain why that is?
Olivia: 23:07
Yeah, so it’s kind of like like maybe there a fitness kind of influencers or something like that out there that are saying I was really had to get to the gym today, but I got to the gym. You got it girl. Or you know, kind of like something like that, that doesn’t really help people. And it kind of just like people feel a little bit shame that it’s not as easy for them. You know, making things look easy when it’s actually not easy. Talking about surface level stuff. Like I just wrote a post about this today. Like, well we need to do is you know, go to the gym a few times a week, get a little bit of huffy puffy, move, you know, 10,000 steps, drink some water, eat some veggies and you’re good to go.
Olivia: 23:59
But what about how I actually feel about myself? You know, those kind of things that we have to go deeper to actually speak to people to provide them with proper solutions. So that kind of stuff. Yeah, women being boxed in that kind of like privilege I think as well. You know, I see this with like time, you know, busy moms like woman that have got children that working full time. They are caring for so many other people in their lives. There are so many different hats and then people saying to them. If it’s important to you, you get to the gym. Time is a privilege and for some people their backs are against the wall and so that kind of stuff really gives me the shits.
Nardia: 25:00
Right. And I, and I agree with you and I think that when trainers are turning that around and obviously look this is context based, right, and we’re speaking in generalizations here, but yes, our job is to help them make it a priority. Like inspire them to go, Holy shit, this has to be a priority for me. And they make the change. And then second to that, I just think it’s poor programming on a trainers behalf, in that if we can’t make our programs be effective and fit into their lifestyle, then we’re not good at programming.
Olivia: 25:35
100%all of this stuff needs to fit into our lives and you know, us not fitting into it. And if there is a, you know, if a trainer, doesn’t know how to adjust for the individual, then there is some more education that needs to be had for that trainer so that they can do that.
Olivia: 25:59
And if you’re not getting results with your clients because you know, coming up against this kind of stuff, then that is a red flag you know, needing to understand how to adjust for individuals.
Nardia: 26:15
So what’s your favorite platform to get your message out there?
Olivia: 26:21
I think we all have a love hate relationship with Instagram. It’s like, yeah. But it is essential. You know, it’s, it’s so hard though because it’s like we need to have these boundaries around social media to look after ourselves, but then we also need to be showing up there like all the time, to be able to grow and help our business. Because it’s all about developing trust, right? And the way that people are going to trust you as a person in the industry is to show up. If some days you’re like, you know, I just, I can’t even do this today.
Olivia: 27:05
I just don’t want to be on there. I’ve got back in to say I’ve got nothing to post or whatever. Then if you’re not showing up, people aren’t going to see you and they’re not going to trust you. And it is all built on trust, especially with these platforms. So Instagram definitely. But it’s really interesting how it’s sort of changing, you know, like post, just getting no traction, but it’s all in the stories and I almost think that stories is, I kind of find it easier because you can get you across more. And that’s easy, you know, I to be honest, I find it easy to talk in stories because it’s like, I believe so much in what I do and how I can help and the people that I’m talking to that it’s really easy. It’s almost easier than writing a post .
Nardia: 27:59
And it is now. Is it okay if I share a story because you Olivia are like an absolute gun when it comes to content creation. Right. You know, you write long form posts, which are always really thought, well thought out and to the point and helpful, you know, you just said here “Instagram stories are real easy now”. Yeah. Can I share about the first time I made you do a Facebook live? Yes. And again guys, you’ve got to remember, Olivia been working hard on her journey, but I want to share this story with you because it means that you can too. And it wasn’t always this way. Actually, why didn’t you share the first time I made you do a Facebook live?
Olivia: 28:44
Yeah. So this was Oh, when was this? It must’ve been probably a year and a half ago cause I, one of the Immersions, one of the first weekend that you came over for.
Olivia: 28:54
Yeah. so I went to Sydney for, with one of the Immersion weekends being part of Nardia’s, with your tribe. You’re mentorship group and one of the things that we had to do was do a Facebook live. And we had to write you know what we’re going to talk about and Nardia was like, no, you need to be really concise, like three points, you know, all of this stuff. And I freaked out. I just couldn’t, I’ve never done a Facebook live before. I had never sort of spoken to the camera. I just cried. Oh yeah. I had a full meltdown and I just couldn’t do it. Behind that one of the little bricks. Like you could pretend you’re like, couldn’t see you. And I’m like, I can see you. Yeah. I was just overwhelmed and I found it really, really, really difficult.
Olivia: 29:47
And when I’m thinking about that now, what that was is that, I mean, I was actually just going through a lot of stuff myself with understanding my place in the fitness industry. My own experience with, you know, being an athlete and trying to figure all of this stuff out. You know, and what that came down to was what my work as a trainer is that I didn’t think that I, was good enough. I didn’t think that I deserved to speak into the camera to people because I didn’t think that I was smart enough. I didn’t think I was knowledgeable enough. I didn’t think that I, even though I know that I could help people, I had a good business and stuff like that. There was so much stuff that was holding me back. And that is it, if you aren’t able to do that stuff with conviction I think because you don’t believe in yourself with what you’re putting out there.
Olivia: 30:44
And now I believe so much and how I can help women and I don’t have any qualms and it’s just like sales, you know, like I can easily talk to people in the DMs or you know, ask online, go and do this because I know that it can help people. But back then I didn’t have any belief in myself.
Nardia: 31:10
Okay. And so how did you keep showing up? Cause you mentioned this before, that you’ve got to consistently show up even when you don’t feel like it. And so when you’re operating from that place of being quite overwhelmed, fearful, you still hadn’t quite understood you’re worth yet. What made you keep showing up?
Olivia: 31:30
Well I keep doing my own work, Hmm. On myself. And so I think that that was just fundamental for giving me, the, for allowing me to do that. Like, yeah. Doing my own self development work. But also realizing that to become a more resilient person, to be kind of a more resilient human being, which I really do believe is one of the best, you know, qualities that you can develop in your life. To be resilient, you have to keep doing hard things and everything is going to be had, running a business is hard, making changes in your business is hard. that. If you don’t keep doing hard things, you will stay stuck; and that word stuck is something that you use a lot. And I say in my heat a lot as well. And I think the more, the more uncomfortable things I did, you know, over the last couple of years with transitioning my business, the more confidence I got.
Olivia: 32:48
And that’s just a, isn’t it? I mean, the more hard things that you do, the more competence you get that you work it out, you figure it out, you figure shit out. And that just gives you the confidence to keep doing it more and more. And it is the only way, and you talk about this, I may, everyone’s sort of says that the only way to alleviate anxiety is to take action. And it’s so annoying when you’re like, I don’t know how and I can’t. And it’s so annoying to hear that, that you just physically don’t know what to do or it mentally don’t know what to do, but you have to do something. And that is the only way. And if you’re listening to this and you’re like, I can’t, I don’t know how trust in yourself that you can and just to something and it’ll give you the confidence to do another thing. And another thing, and another thing, I love that Mike drop.
Nardia: 33:49
So let’s just talk the, business side of fitness, right? W we’ve had a lot of conversations and obviously guys, this whole conversation is very much been around mindset. So obviously, well, hopefully it’s clear now that running a successful business is 80% mindset, 20% strategy, but we can’t ignore the strategy pieces. For you now, for as, as being a business owner, Olivia, what would you say you’re much better at doing on this or the strategy side of things or what, what have been the things that have helped you really build your business out?
Olivia: 34:25
I think definitely like having systems with money. You know, that that has been a really big block for me and I think that for a lot of personal trainers, you know, dealing with money, dealing with finances, asking for money, I think that that is a really big thing.
Olivia: 34:47
So within that I started looking at my bank account like every single day just to get used to that. And and also sitting at a payment system where I wasn’t like invoicing people it just all kind of happened automatically. That was really big because they stressed me out a lot. And it meant that I had more brain space or capacity to actually do other things. The systems automating things. So having a really good process for onboarding clients is really important because that means that they feel, I feel looked after like you’re saying, they could, they know what the steps are. I think that that’s a really important thing that clients know exactly what the steps are and that comes from when I sign up, even when they contact you and that interested in working with you. So what are the steps from there?
Olivia: 35:56
And having emails or, and you know, conversations that are, that happen often, like objections, I understanding how to deal with objections and having kind of things that you can go to, whether it’s money, commitment, time, whatever, so that you’re not, they feeling like, I don’t know what to say to this person and this is happening. But then from there, yeah, having a really clear timeline of when your client comes on and giving them expectations setting your expectations, your values with them. Yeah, I think that’s a really important thing.
Nardia: 36:36
Yeah. I love that. I’m glad that you brought that up as well. Cause I think so many trainers forget the onboarding process in the face to face world. But I think this is even more crucial when you’re doing online. Yeah. Because the drop off right for online clients is actually a lot higher than face to face.
Nardia: 36:51
Right. Cause obviously you’re not there in front of them. So we know research has shown that onboarding processes contribute hugely to retention rates. So yeah, something to get on board. Yeah.
Olivia: 37:06
And with them that you know, something I always ask my clients is how did they like to be supported? Yeah. Because we can make assumptions about what people want. But so understanding like different personalities and stuff as well as really important. I always get my clients to do the Gretchen Rubin four tendencies and that just helps like understanding expectations, I mean personality tests to kind of, you know, give you a little bit more insight and you know, asking people how they want to be supported because some people need like contact every single day and some people don’t want that. So that helps with retention as well.
Nardia: 37:06
So you’re able to individualize the support that you actually give your clients.
Olivia: 37:52
Absolutely. I think it’d be a few people kind of go, okay, well what does your online program look like? Because there’s so many different versions of what an online program is. So just a very quick recap. You have like low price point, high volume, you’ve got mid range and then you’ve got high premium products that have got a little more contact on them. So what are you leaning towards at the moment? Like what’s working for you? Yeah, I mean this is something that I have just like, Oh, I’ve done so many different things and put things in tech and things at and man but I recently actually just the other week had totally stripped back. So initially I did have my one on one coaching, which is really high touch. It’s full individualized training for whatever the individual needs nutrition last style, really high context, like everyday kind of stuff.
Olivia: 38:55
And then I have just nutrition and lifestyle and then I have created a group program, which I’m actually just launching at the moment. I’ve gone through like a three week launch process with this, which is kind of a little bit scary, but I’m just in there doing it. Awesome. Awesome. And initially with this group program, I had three options. So I had three days a week, five times a week or the choice of three or five times that you could pay a little bit extra and have and have coaching with it as well. So more like weekly check ins. So I had like five options. I was like, this is crazy. I’m confused. I mean I confused.
Nardia: 39:41
Yeah. And this is a natural tendency, we want, we want to put so many options in.
Olivia: 39:46
Because, and that all comes from fear though, right?
Olivia: 39:51
Scared that people aren’t going to want to pay. And that it’s not going to suit them and all of that kind of stuff. So that comes back to your trusting in what you’re putting out there and what you’re doing. But I know like three times a week training, it’s kind of like, I mean, yeah, I mean that’s going to keep you kind of stable. I mean, you’re not going to see great progress, you know, and, and talking about my truth is that I know that four times a week will five times a week is going to help you level up and that the kind of people that I want to work with. So that’s what it comes back to. Right. Your ideal client and your truth. So now I just have my one on one high touch, coaching and one group program option.
Olivia: 40:38
And so the group training that I’m launching at the moment that is, it’s a year long program. But I’m saying that it’s a six month commitment, but again, get us my truth. I mean, you know, I’ve wrestled with this for so long and you know that I did a twitchy about it so much. It’s like 12 week programs. I just, I couldn’t for me I just couldn’t get my head around it because because I want to work with people that are in it for the long game and I know that it’s like, again, like proper good progressive strength conditioning program a year long thing is going to get really good kind of results and I just had to stick with what I felt was true to that.
Nardia: 41:24
So what’s this badgirl product called?
Olivia: 41:31
I haven’t got a name, at the moment it’s just called my New group training program.
Olivia: 41:35
So I’m still coming up with something,
Nardia: 41:37
I’m pretty sure as you listen to this, she would have this Epic new names and no pressure Olivia to name this thing, but also guys, make sure that you jump on and follow Olivia and watch this in real time or perhaps jump on in if you feel like you’ll be the kind of candidate, a perfect candidate for a Olivia actually. And I think it’s actually always important for trainers to actually get coached by the trainers as well.
Olivia: 42:01
100%. And that’s why I have three coaches. Like I will always, always invest and I have a nutrition coach, I have a training coach as well. It’s like always the wasn’t based in there. And that’s for my own self but also as me as a coach to be constantly learning from people. And I think as well as like always seeking out other professionals to talk about all of the staff with to get different ideas on it riff and be a part like communities of other fitness professionals to talk about things I think is so important.
Nardia: 42:41
I agree. I agree. So, okay, so it sounds like you’ve got, you’re clear now on what your deliverables are on the two programs, which is great because I think too many people put too much stuff in.
Olivia: 42:50
Yeah. And I just have to strip it back. So now I’ve just got those two options. But with that, you know, it’s your business so you have total autonomy over what you want to offer people. So if someone is like, you know, I, I literally cannot afford to pay for that one on one coaching then you can come up with something that can maybe if they are the person for you, if they are the right person, you know, to be in your coaching program, then that’s up to you to offer something different. I mean, I’m working with someone at the moment and I’m about to offer her something different today because for her, that just doesn’t make sense for her.
Olivia: 43:26
But I know that she’s my person.
Nardia: 43:28
So, yeah, I love that. That’s great advice actually. Cause I think sometimes we get so rigid when it comes to products that we miss the forest for the trees. So I love that. Okay, so we’re going to come to a close, I’m gonna ask you a couple of quick fire questions. So at the moment, actually, no, let me start with this question. What would be two tips that could be from any space strategy, mindset, whatever, two tips that you would recommend that what, how women to feel and be more legit in their fitness business.
Olivia: 44:06
Two tips, first of all, do the work on yourself you know, we can get so caught up in what we’re supposed to look like in supposed to be like in the fitness industry. And I think that that is a really big thing for a lot of women and you know, personal trainers and coaches.
Olivia: 44:30
I know that it’s something I’ve battled with a lot. So I think doing the work on yourself and understanding that your worth is not tied up and your body or what you look like or how you train, but it’s how you help people and who you are as a person and how you show up. That would be the first thing.
Nardia: 44:48
And so can I just ask you this, what does the work look like for you? Again, let’s go practical. How does somebody do work?
Olivia: 44:56
Yeah. So I’m looking your own limiting beliefs and stories that you’re telling yourself and narratives that you have about your body and exercise and training and you know, blocks that you have put up for yourself. You know, and with exercise and training and all of that stuff as well, but also your worth as a human being that it’s not on how many clients you have.
Olivia: 45:27
It’s not on how much money you make. It’s not on, you know, what your body looks like, but what are the values, what is your value system and how do you stand in that every single day. And when you have that and when you’re clear on that, it’s like you can never go wrong, when you’re so clear on what your values are, you cannot go wrong. Cause you always come back to that. And, and that goes onto my second tip.
Nardia: 45:58
Sounds like things possibly like journaling, doing some reading perhaps in meditation to create awareness around these things.
Olivia: 46:05
Yeah. But I think with that like like journaling, meditation, you know, morning routine, you know all of these kind of strategy things that we are given again don’t always fit for us and could feel really hard. It’s like, but how do I judo and I don’t really lack journalling and meditation is really hard.
Olivia: 46:25
So I think it’s actually working with someone. I think that if you feel like your mindset as a thing that is holding you back with whatever is going on in your life, again, you cannot go wrong with betting on yourself investing in yourself because that is going to help you long term, and when you have someone holding the mirror up to you, that is when you could move forward, and that is when you can progress and your life and your business and your body and everything.
Olivia: 47:04
Like asking you the questions that you would never even think of for yourself because we have so many narratives and stories that we don’t see a different perspective and when someone offers a different perspective or different or a possibility of a new perspective, that is when we can shift and find something new for ourselves in lives.
Nardia: 47:30
Beautiful. Okay. Sorry I interrupted you. Number two.
Olivia: 47:33
Yeah. So the second thing for women in fitness is I think being really clear on who you want to work with. And I remember when I first started out I was working with, I think about my clients and they were all amazing that like people that, you know, those times when you have sessions and you kind of like get that low key kind of dread, we’ve all been there. Yeah. Yeah. And that is when you sat to resent your clients, you start to resent your business and you start to resent what you’re doing. And when you get really clear on who you want to work with, then that makes your business feel easy and that makes everything else feel easy. But that doesn’t come without getting in the trenches and working with a variety of people until you find what actually the people that do energize you and make you really excited to do the work that you do.
Nardia: 48:33
Okay. What is or has been your most helpful or most inspirational fitnessy businessy personal development book maybe this year?
Olivia: 48:46
Oh my gosh. So Essentialism. Essential is actually a book that I, buy for all of my clients and send to them. It is really, really cool for just trimming the fat and your life and really focusing on the stuff that really counts. Yeah, highly recommend that. Also, I just read Marie Forleo’s book – Everything is Figureoutable. That was really good. But definitely Essentialism is my number one, I think.
Nardia: 49:30
And I really love how you just slipped in there. This is a book that you buy on all of your, your clients. So what a beautiful and different client care strategy right there. Yeah, I mean it’s easy cause you can just get sent to them.
Olivia: 49:47
The book depository. I also had some like little tote bags made up, but a book I think is, I mean you can’t go wrong with books and going, you know, going that extra mile, you know, it shows that you care and to be a client and receive something like that in the mail, it’s really, really nice. And I think that we can just do those little things to help with client retention and to help with the journey. Yeah.
Nardia: 50:22
And that’s why you are next level Olivia. What is favorite either organizational tool or coaching tool at the moment? Well, like say app or a piece of software or something like that.
Olivia: 50:38
A true coach. 100%. Yeah. So I do all of my online coaching through true crutch and that has just been a massive game changer.
Olivia: 50:46
They are constantly updating things, that really friendly. They’re really great. So definitely true coach, but also some of my subscription service, which is “And Co”, which is where my clients just hit their set up subscriptions and it just makes a everything soo, so easy.
Nardia: 51:09
And last, but not least, and interpret this however you will, but what really turns you on?
Olivia: 51:36
The first thing that comes to mind is just training. Actually two things. Training, I just like, I said before I’m just meat head. I love training. And you know, I’ve been doing this for over 20 years. Like I said the other day, it was like 25 years and something, I’ve actually been lifting weights and there’s not a day that I just don’t get pumped about it. The second thing is just education. I just love learning. I love learning from people. I love talking to people and learning, seeking out things, reading great books, podcasts and then being able to spread the thing today, the knowledge that I learn.
Nardia: 52:32
You’re amazing. Olivia how can people follow you? But like everyone you need to get on and start following. Ms. Olivia Park. How can they get hold of you?
Olivia: 52:41
Thanks Nardia. So definitely Instagram is the easiest. Olivia Park coach or my website Olivia Park coaching. And Facebook I’m sort of on there as well. But definitely Instagram is the easiest place.
Nardia: 52:58
I’ll make sure that there’s links at all in the show notes as well. So you can follow miss Olivia. Thank you so much for being an amazing example. My, shero my first, shero on the fitness legitimate podcasts. You are such an amazing woman and are an amazing leader in our industry and I’m really proud and privileged to have been working with you and will continue to, to work with you and all sorts of different ways over the coming years
Olivia: 53:25
Oh, thanks Nardia. Well, you know, honestly I just had to say that, you know, I guess we should’ve, I was actually thinking about it, but where I am right now, and like we talked about before we started recording the podcast is everything comes back to, is the freedom that I feel now. And that has a lot of that is you. And yes, I’ve done the work for it, but you showed me that I could and you showed me what is possible and you, you helped me find my worth in this. So I just, I’m so grateful for you and the industry is so lucky to have you.
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